FADEIN STUDIO has been filming Samson Dauda since before his Gymshark era, when he was a model for Freedom Athletics and Zero to Hero. We produced documentary-style motivation films during his schedule in Korea, and followed him on-site at the Arnold Classic.
When Samson visited Korea for Freedom Athletics and Zero to Hero, FADEIN filmed motivation content about his road to the Olympia — capturing the training and mindset of an athlete preparing for the world's biggest stage. That shoot became the start of our work with him at international competitions.
At the Arnold Classic we followed Samson exclusively. Follow filming means recording everything around the few minutes on stage: backstage prep, pump-up, the tension behind the curtain and the moment under the lights.
At Mr. Olympia we followed Samson Dauda, Keone Pearson, and Korea's Jaehoon Park.
This experience is the foundation of how FADEIN films HYROX and running events today — recording one athlete's entire race, from their point of view. See HYROX filming page →